I like this rather new FedEx commercial. It uses the little creature of the Lemming, which is known to blindly follow each other (they were thought to be suicidal at one point), to try to influence people to be leaders. The people in the room crawl after the Lemming after it bites the speaker's hand and leave the room. I am not sure whether or not it influences me to use FedEx, as it is more of funny little show than anything else. I think the funny part is when all of the people follow the lemming out of the room after they are supposed to be leaders after the man's speech.
See the commercial here
Wiki page about Lemmings
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